The Escape Committee™

The Escape Committee Brochure PDF

If you'd like a copy of our brochure in PDF here is is.

Your Advertising as a Jumbo Jet

In his excellent guide to surviving recession, marketing expert Chuck McKay cites "Accelerating Advertising and PR" as one of the 7 essential tips.

Copy Writing

As you may not be aware one of the services we offer is copy writing. Take a look at a Before and After here

Case Study - Community Development

In 2001, we persuaded the Associated Board of the Royal Schools of Music to offer visitors a forum for debate on their new website. Today, the forums have over 10,000 registered users viewing over 300,000 posts per month

The 7 Cost Centres of Website Design and Development

All website design, development and marketing projects differ in their emphasis on design, functionality, content and promotion. In another of his popular mini-articles, Escape Committee MD Mark Walmsley explores the 7 cost centres of website development.

Website Design and Development Questions

If you're planning to develop or redevelop your website, you may not be aware of the questions you need to answer in order to receive comparable quotes from agencies. Here are the questions we ask clients in order to provide an accurate quotation.

Concepts and Copy for Edenbrook's Brochure

Among other things Edenbrook offer a managed service to maintain complex information systems for blue chip clients.

For understandable and well publicised reasons, the IT outsourcing sector is plagued by suspicion and mutual mistrust. However, Edenbrook boast many particularly successful and long standing relationships.

Our task was to communicate this more effectively and differentiate Edenbrook from competitors, most of whom were communicating using utterly interchangeable and forgettable copy and imagery.

Our first solution was to create a new concept called "Sustainable Business Energy" to use as an alternative to the phrases IT Outsourcing or Managed Services. This concept was supported by wave imagery and a commitment to "get it right and keep it right".

In the copy, rather than skirt around the well documented issues, we used the fact that 50% of IT outsourcing contracts fail to meet client expectations to focus on the reasons why Edenbrook's clients were happy. We focused on the realism, honesty and sustained communication between client and supplier.

The result was a brochure that has been particularly well received and which has already played an important part in successful pitches. A copy of it is available as a PDF below:

Edenbrook - Sustainable Business Energy (PDF 1.9MB)