The Escape Committee™

The Escape Committee Brochure PDF

If you'd like a copy of our brochure in PDF here is is.

Your Advertising as a Jumbo Jet

In his excellent guide to surviving recession, marketing expert Chuck McKay cites "Accelerating Advertising and PR" as one of the 7 essential tips.

Copy Writing

As you may not be aware one of the services we offer is copy writing. Take a look at a Before and After here

Case Study - Community Development

In 2001, we persuaded the Associated Board of the Royal Schools of Music to offer visitors a forum for debate on their new website. Today, the forums have over 10,000 registered users viewing over 300,000 posts per month

The 7 Cost Centres of Website Design and Development

All website design, development and marketing projects differ in their emphasis on design, functionality, content and promotion. In another of his popular mini-articles, Escape Committee MD Mark Walmsley explores the 7 cost centres of website development.

Website Design and Development Questions

If you're planning to develop or redevelop your website, you may not be aware of the questions you need to answer in order to receive comparable quotes from agencies. Here are the questions we ask clients in order to provide an accurate quotation.

Cadogan Tate

"My heart leaps when I realise that finally, we are in the hands of professionals."
(Rohan Masson-Taylor, Chairman and Chief Executive, Cadogan Tate Group)

"Since The Escape Committee launched our new site in March 2007, the amount of business we have won as a direct result of the site has increased by 50%."
(Graham Enser, Managing Director, Cadogan Tate Fine Art) 

The Client:

Cadogan Tate offer moving, shipping and storage services to businesses, residential customers, those moving overseas and those needing expertise in Fine Art logistics. Offices are in London, Paris and New York. 

The Problem:

The business was not communicating value and personality through its website. It offered scant support to sales and marketing and was utterly at odds with the new and exciting marketing strategy.

The Solution:

A web strategy at the heart of the marketing plan that segmented visitors, forming the basis for the design of a beautiful and effective new website, one which would provide a significant and measurable return on investment.

Our Approach: 

We studied the new marketing plan, interviewed department heads and prospects and identified the most likely wins in those target groups. We then identified 'desired visitor outcomes' and minimised the friction on the paths to those outcomes and maximised momentum. We created "Rapid Human Response" so that web generated inquiries would be handled by a real person, quickly and efficiently.

We devised and implemented a search marketing campaign to increase the percentage of visitors to the site who had not heard of Cadogan Tate.

The Results so far: 

In the 8 weeks following the launch of the site, website generated closed business increased by 50%. The search marketing campaign increased visits from those unaware of the company by 150%. A retainer agreement has been put in place so that we can continue to support and promote the site. Phase 2 plans are being discussed, as is the redesign of the company intranet.

Huge thanks are due to Graham Green, the marketing guru hired by Cadogan Tate to devise and implement the new strategy. He made it possible for us to do our best work to date, and for Cadogan Tate to realise the return on investment they wanted.

Cadogan Tate