The Escape Committee™

The Escape Committee Brochure PDF

If you'd like a copy of our brochure in PDF here is is.

Your Advertising as a Jumbo Jet

In his excellent guide to surviving recession, marketing expert Chuck McKay cites "Accelerating Advertising and PR" as one of the 7 essential tips.

Copy Writing

As you may not be aware one of the services we offer is copy writing. Take a look at a Before and After here

Case Study - Community Development

In 2001, we persuaded the Associated Board of the Royal Schools of Music to offer visitors a forum for debate on their new website. Today, the forums have over 10,000 registered users viewing over 300,000 posts per month

The 7 Cost Centres of Website Design and Development

All website design, development and marketing projects differ in their emphasis on design, functionality, content and promotion. In another of his popular mini-articles, Escape Committee MD Mark Walmsley explores the 7 cost centres of website development.

Website Design and Development Questions

If you're planning to develop or redevelop your website, you may not be aware of the questions you need to answer in order to receive comparable quotes from agencies. Here are the questions we ask clients in order to provide an accurate quotation.

Incorporated Society of British Advertisers

25/03/08

ISBA (Incorporated Society of British Advertisers) is the representative body for organisations and professionals in Marketing and Marketing Procurement.

In late 2007, Mark Walmsley was approached to help research write and present a document designed to help members negotiate agency overhead with their creative services providers. Agency Overhead is a percentage charge made by creative agencies based on, and in addition to, hourly and daily rates, to cover the cost of overheads related to client work. It has become a point of contention and confusion in a growing number of client-agency relationships so ISBA stepped in to provide a guide to how it should best be negotiated fairly for both sides.

We studied the sector and interviewed Marketing, Marketing Procurement and Agency staff to understand better the priorities and concerns in each group. Working with others we then wrote the final document and Mark facilitated a question and answer session at the launch of the document which was attended by over 150 senior Marketing and Marketing Procurement personnel from some of the World's biggest businesses and best known brands.

Dear Mark,
 
Here is the final version of the Overhead document.
 
It has gone down very well within the Client world and hopefully we will be able to move this forward now in a grown up fashion.
 
Thanks for all you did. It would not have been so well accepted by the Marketing folks had you not re-written it considerably. The Procurement language we used would not have been understood by my marketing colleagues so your assistance was invaluable.
 
Also thanks for facilitating the question and answer session it was appreciated and good to have an Agency member present. Must have been a little daunting to be the only outsider in a 150+ Client forum.
 
So once again thank you and I look forward to working with you again when we look at publishing our Digital Guidelines.

Richard Woodford
Marketing Procurement Category Manager
Global Procurement - EMEA
Merck Sharp & Dohme