The Escape Committee™

The Escape Committee Brochure PDF

If you'd like a copy of our brochure in PDF here is is.

Your Advertising as a Jumbo Jet

In his excellent guide to surviving recession, marketing expert Chuck McKay cites "Accelerating Advertising and PR" as one of the 7 essential tips.

Copy Writing

As you may not be aware one of the services we offer is copy writing. Take a look at a Before and After here

Case Study - Community Development

In 2001, we persuaded the Associated Board of the Royal Schools of Music to offer visitors a forum for debate on their new website. Today, the forums have over 10,000 registered users viewing over 300,000 posts per month

Website Design and Development Questions

If you're planning to develop or redevelop your website, you may not be aware of the questions you need to answer in order to receive comparable quotes from agencies. Here are the questions we ask clients in order to provide an accurate quotation.

The Desired Visitor Outcome

However complicated a website project may appear, there really are only two questions you need to ask and answer.

The 7 Cost Centres of Website Design and Development

24/05/07

In my experience, there tends to be 7 major cost centres in any website design and development project:

THINK

Some of our new clients produce detailed website design and development briefs before making contact with us. By their own admission, others have little or no idea about the opportunities and threats relating to online marketing, and they choose to harness our expertise in the planning stage of the project.

This ensures that the resulting site meets and satisfies target users' needs or desires AND contributes to the marketing and communications objectives of the organisation.

Time spent planning is never wasted. So, either produce a well thought-out plan or let us help you develop one.

USERS

Some clients know exactly who they wish to attract and what those people want or need. Others don't, so we sometimes conduct research into the target user base to confirm that what the client wants to do will result in success. Sometimes this results in a complete review of plans.

DESIGN

Having established a plan and confirmed that it meets the target users' needs, we then produce initial designs based on the plan. If required, we also produce a new visual identity and style guide. Initial designs for both this and the website are then amended twice. If approval cannot be obtained on two revisions then we reserve the right to bill for the additional time, assuming of course that we have adequately addressed amend requests.

BUILD

Once the designs have been signed off we start developing the site and the functionality described in the plan. Some sites have particularly complex functionality or interactivity requirements or audio video sections. As a result this cost centre can be significant.

CONTENT

Once the site designs and platform have been established on our test server, content can be added. Some sites are content managed so our clients can add this content without our help. Others are not. Or, our clients prefer to send us content and have us add it. This affects the cost.

SUPPORT

To varying degrees, our clients require our content management, creative, technical and/or strategic support on an ongoing basis after the launch of the site. Some retain us on a monthly basis on a "Use it or Lose It" time allocation. This means that we prioritise their work over clients who do not retain us. We often perform background maintenance and promotion in the event that no update requests are received in any given month.

PROMOTE

Again, to a greater or lesser extent, our clients need to develop new business or contacts using their website. They need to attract people to the site who were not already aware of them or their products or services. Others, use their website as a passive support tool for communication with existing contacts; people who have already been marketed to. The latter group do not need website promotion. For those who do, we devise, implement and manage a search marketing campaign. This can include search engine optimisation, pay per click advertising and mutual links generation.