Articles
Copy Writing
As you may not be aware one of the services we offer is copy writing. Take a look at a Before and After here
Case Study - Community Development
In 2001, we persuaded the Associated Board of the Royal Schools of Music to offer visitors a forum for debate on their new website. Today, the forums have over 10,000 registered users viewing over 300,000 posts per month
The 7 Cost Centres of Website Design and Development
All website design, development and marketing projects differ in their emphasis on design, functionality, content and promotion.
Website Design and Development Questions
If you're planning to develop or redevelop your website, you may not be aware of the questions you need to answer in order to receive comparable quotes from agencies. Here are the questions we ask clients in order to provide an accurate quotation.
CBSO Podcast
With our help, the City of Birmingham Symphony Orchestra has become the first symphony orchestra in the world to publish a monthly podcast.
Viral SMS Marketing
Your own SMS marketing campaign from £500 plus VAT.
Read on to find out how you can market and communicate using text messaging.
The Desired Visitor Outcome
08/05/07
However complex an online communications project might seem, there really are only two questions that planners need to ask and answer:1) Who do we wish to attract?
2) What do we want them to do?
I've seen senior marketing people visibly relax when I've told them this.
The answer to Q1 will be somewhere in the marketing plan (You do have one don't you?). What type of people do we want to come to the site and buy/learn/interact? In that group, who is most likely to be using the web? Are there other easier less costly ways to reach those people?
The answer to Q2 provides the 'desired visitor outcome'. This outcome must do 2 things: It must satisfy a user need and achieve a marcomms objective for the publisher.
Document your 'desired visitor outcome' and then take a look at the content and user journeys in your site. Can you spot friction and momentum on those paths to the desired visitor outcome? Remove the friction and increase the momentum and you'll improve the return on investment in your website.